Or how far technology goes to collect users data?💭 Reading Time: 4 minutes what is deep fake technology? Deep Fake refers to how videos have been manipulated to make subjects say or do something they didn’t realistically. Deep Fake technology have been used in mainly in movie entertainment industry such as Star Wars and Furious… Read more

In conjunction with McDonald’s 40th anniversary, a year-long campaign for 2019 is launched in Singapore to show appreciation to Mcdee Lovers. Reading Time: 4 minutes Reaching out to Consumers via Integrated Marketing Communications (IMC) McDonald’s media agency OMD engages with outdoor advertiser JCDecaux, and creative agencies DDB Singapore and Leo Burnett to manage McDonald’s IMC:… Read more