How McDonald’s Singapore Dominates the Fast Food Digital Campaigns?

In conjunction with McDonald’s 40th anniversary, a year-long campaign for 2019 is launched in Singapore to show appreciation to Mcdee Lovers. Reading Time: 4 minutes Reaching out to Consumers via Integrated Marketing Communications (IMC) McDonald’s media agency OMD engages with outdoor advertiser JCDecaux, and creative agencies DDB Singapore and Leo Burnett to manage McDonald’s IMC: […]

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My House Is A Robot?

Or how the Internet of Things (IoT) adapts as we progress through our daily lives. Reading Time: 3 minutes Picture this. 📷 Coming home after a long tiring day of work, you approach the SmartLock of your door entrance which auto-unlocks after detecting your presence. 🚪 The voice of Samuel L. Jackson welcomes you home […]

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